Service

Founder story and VSL production

Interview-led films and video sales letters that put a real person on camera and move people to call, buy or apply.

People buy from people. A founder story puts the person behind the business on camera, lit properly, speaking plainly about who they help and why. A VSL, a video sales letter, does the same job with a clearer ask at the end: call, buy, apply.

The Campaign was designed around this. One production day gives us the interview and the b-roll. From that we cut the hero film for the website and three 30 second vertical VSLs that get pinned to your Instagram, TikTok and YouTube profiles, each one pointing at a landing page we build for you, with comment and DM automation that hands people the link.

Lake Ontario Realty is the example on this site: owner Amanda Miller on camera, her team, her market, and enough footage to keep her social feed running for months.

Where we shoot

New York, Chicago, Miami and Los Angeles, each with a lead videographer. Travel inside the market is included; we travel anywhere in the United States for The Campaign and The Production. Call 315-767-3199 to book.

Related work

Films like this.

Recent First Studios films in this category. Hover for a preview, click to play the full film in place.

Still from the Summerland Yacht Sales brand film produced by First Studios Brand film 1:24

Summerland Yacht Sales

Brand film · Marine and yacht sales · 1:24

Still from the Lake Ontario Realty founder story produced by First Studios Founder story 4:02

Lake Ontario Realty

Founder story · Real estate brokerage · 4:02

FAQ

Founder stories and VSLs questions.

What is a VSL?

A VSL is a video sales letter: a short, direct video in which a real person explains who they help, how, and what to do next. At First Studios a VSL is a 30 second vertical clip pinned to your social profiles, pointing at a landing page built to convert.

Do I have to be good on camera?

No. We interview you in conversation, off script, and cut the best parts. Most founders are surprised by how natural it looks.

What does the landing page include?

A fast single page built around the film, with the offer, proof and a booking or purchase action. Hosted and ready to run ads to on day one.

Book a founder stories and vsls shoot.

Call 315-767-3199. We will scope the film, the market and the date, and send a fixed price the same day.

Call 315-767-3199