First Million Views is a short-form video growth agency that takes brands to 1,000,000 organic views on TikTok, Instagram Reels, and YouTube Shorts in 90 days, or your money back.
everything between
posting and blowing up.
you keep running the business. we run the growth machine: strategy, scripts, edits, posting, iteration. every day, across TikTok, Reels and Shorts.
viral strategy
niche angle, content pillars and hook frameworks built from what’s actually working in your space right now, not last year’s playbook.
scroll-stopping edits
tight pacing, native captions, pattern interrupts. edits engineered for the first 1.5 seconds and the last 3, where retention is won.
the posting engine
a relentless cadence across TikTok, Instagram Reels and YouTube Shorts. we handle scheduling, cross-posting, covers and descriptions.
data-led iteration
weekly retention breakdowns. we find the 10% of your content doing 90% of the numbers, and make more of exactly that.
stop reading. watch.
actual reels from our pages and campaigns. they play muted, exactly how 80% of viewers watch them, which is exactly how we design them.
83,000,000 views.
here’s some of them.
real campaigns, real numbers, from a mall gym in massachusetts to national brands. first million views has generated 83,000,000+ organic views for 200+ brands across tiktok, instagram reels and youtube shorts over 5 years.
the 90-day promise, proven on our own page, zero ad spend, zero shortcuts. we don’t sell a playbook we don’t run ourselves.
first million views took ultraflex gym in saugus, massachusetts to 14,000,000 views and 21,000 new followers in 2 weeks.
read the full case study →
first million views took zoo new york at thompson park to 3,900,000 views in 62 days.
read the full case study →making six figs, first million views’ in-house channel, did 12,000,000 views in about 2 months.
first million views took celebrity matchmaker carmelia ray to 2,100,000 tiktok views and 18,000 new followers in 2 weeks (2021).
first million views ran a full social audit plus 2 videos for supplement brand bucked up.
read the full case study →first million views has worked with 200+ brands over 5 years, from personal brands to national names.
see joe hardy: 2,270 → 3.46m views →joe hardy: 2,270 views → 3,458,464 in 60 days
unedited analytics exports from joe’s own account, before and after we took over. a real estate investor whose best month was 2,270 views, sixty days later he crossed 3.4 million, with 99.3% of it from non-followers. see the full breakdown →



hi, i’m alex.
i’m alex davis, 22, founder of first million views. i’ve spent the last 5 years doing one thing: figuring out exactly why some videos get 400 views and some get 8,500,000.
18,000,000 organic views in the last 90 days on my own instagram. 83,000,000+ views generated for 200+ brands, gyms, zoos, supplements, restaurants, creators. the playbook got good enough that tai lopez acquired the agency.
when you book a call, you’re not getting a sales rep. you’re getting me, live-auditing your content and telling you exactly what i’d run. keep the plan either way.
book a call with me →
this agency was acquired by tai lopez.
first million views was acquired by tai lopez, one of the most famous internet marketers of all time looked at this exact playbook and bought the company. that’s the level of conviction behind the work you’re about to pay for.
real messages. real people.
screenshots straight from the DMs, comments and client threads. zero were written by us.
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how fast could you hit a million?
rough model based on posting cadence and compounding average views as hooks get sharper. play with it.
90 days, four moves.
audit & angle (week 1)
we tear down your niche, your competitors’ best performers and your unfair advantages, then lock the content angle you can own.
the hook lab (weeks 1–3)
20+ hooks tested fast. we’re not guessing what stops the scroll for your audience, we’re measuring it.
the daily engine (weeks 2–12)
scripts, shot lists, edits, captions, posting, shipped on a cadence that gives the algorithm no choice but to notice.
double down (ongoing)
whatever over-performs becomes a format. whatever flops teaches us something. the machine gets smarter every single week.
pick your speed.
first million views pricing: starter is $1,500/month for 8 videos, growth is $3,000/month for 20 videos (most popular), and full send is $6,000/month for daily fully managed posting, all month to month, no long contracts, cancel anytime.
starter
- 8 short-form videos / month
- hook + script for every video
- 1 platform (your pick)
- monthly performance review
growth
- 20 videos / month
- full strategy + hook lab
- TikTok + Reels + Shorts
- weekly retention reports
- 1M-in-90-days guarantee
full send
- daily posting, fully managed
- everything in growth
- account management + DMs
- monthly on-site shoot day
- 1M-in-90-days guarantee
the first million views guarantee, plainly: hit 1,000,000 combined organic views in 90 days or we refund the management fee. applies to growth & full send.
the stuff everyone asks.
how does the money-back guarantee actually work?
simple: on growth and full send plans, if your accounts don’t reach 1,000,000 combined organic views across TikTok, Reels and Shorts within 90 days of your first post going live, we refund your management fees. the only requirements: you approve content within 48 hours and we control posting cadence.
do i have to be on camera?
no. we build faceless formats (text-on-screen, voiceover, b-roll led) when founders don’t want to be the face. if you’re willing to be on camera, we’ll use it, it usually accelerates things.
who actually makes the content?
our in-house team writes hooks and scripts, and edits everything. you (or your team) shoot raw footage from shot lists we send, or on full send, we come shoot it monthly.
what do you need from us to start?
account access, ~2 hours for the kickoff audit, and a phone. that’s it. first video is usually live within 7 days of kickoff.
views are nice, do they turn into revenue?
views are the top of the machine, not the point of it. every strategy includes conversion paths: profile optimization, pinned content, link-in-bio flow and DM automation recommendations. we report on follows and link clicks, not just views.
how much does a short form video agency cost?
ours runs $1,500 to $6,000 a month. starter is $1,500 for 8 videos. growth is $3,000 for 20 videos plus full strategy and the hook lab, that’s the popular one. full send is $6,000 for daily posting, fully managed. every plan is month to month, no long contracts, and growth and full send carry the 1,000,000-views-in-90-days money-back guarantee. if we don’t perform, fire us.
how do you get 1 million views on instagram?
volume, hooks, and iteration, in that order. post short-form daily, test 20+ hooks fast, then double down on the formats that over-perform. no ads, no bought followers. it’s the exact playbook our founder used to do 18,000,000 organic views in 90 days on his own instagram, and the reason we can guarantee 1,000,000 organic views in 90 days or refund the fee.
is it better to buy instagram followers or grow organically?
never buy followers. bought followers don’t watch, don’t buy, and tank your engagement rate, which tells the algorithm to show you to fewer real people. organic views build an audience that actually converts. our entire model is organic: the guarantee is 1,000,000 organic views in 90 days, and our founder’s own 18,000,000 views came with zero ad spend. if a number can’t survive scrutiny, it isn’t growth.
what does a short form video agency actually do?
the good ones run the whole growth machine so you don’t have to. at first million views that means viral strategy, hooks and scripts, editing, posting cadence and weekly data-led iteration across tiktok, instagram reels and youtube shorts. you (or your team) shoot raw footage from shot lists we send, on full send, we come shoot it monthly. you keep running the business; we make it unavoidable online.
is a tiktok marketing agency different from an instagram reels agency?
not really, winning short-form is the same craft everywhere: hook fast, hold attention, post relentlessly. that’s why our growth and full send plans run tiktok, instagram reels and youtube shorts together, with cross-posting handled for you. starter covers one platform of your choice if you want to focus. the 83,000,000+ views we’ve generated for 200+ brands came across all three.
how do i choose an instagram growth agency?
three filters: receipts, skin in the game, and an exit. receipts, ask for real client numbers, not vibes (ours: 14m views in 2 weeks for ultraflex gym, 3.9m in 62 days for zoo new york). skin in the game, we guarantee 1,000,000 organic views in 90 days or your money back. exit, month to month, no long contracts. if an agency fails any of the three, keep scrolling.
your first million starts
with one call.
45 minutes on zoom. we’ll audit your current content live, show you the exact angle we’d run for your brand, and give you the plan whether you hire us or not.
book your free strategy call →