social media marketing for supplement & wellness brands.
reach without sounding like an ad.

supplement feeds are wall-to-wall product shots and ingredient lists. reach comes from people and entertainment, with the product inside the video. here’s how we audited bucked up and the formats we’d bring, proven at a gym with 14,000,000 views.

40kviews from just 2 videos for bucked up

14Mviews in 2 weeks for ultraflex gym

6.2Mviews on the top gym video

the playbook

the formats we’d bring, proven on other accounts.

live results from accounts that use the same on-location, people-first formats. tap a profile to check it yourself.

@ultraflex_gym_saugustiktok · 21.5K followers · 175.9K likes

UltraFlex Gym TikTok, 6.2 million views — 6.2M

UltraFlex Gym TikTok, 5.5 million views — 5.5M

UltraFlex Gym TikTok, 1.2 million views — 1.2M

why supplement content stalls

audiences and platforms both discount anything that looks like an ad, and health claims limit what you can say. before-and-afters, product shots and ingredient breakdowns are what every brand posts.

reach comes from personalities and entertaining formats, not label breakdowns.

what works for supplement brands

lead with people, let the product be the prop. gym-floor interviews and personalities do the reach work, like ultraflex gym’s 6.2M and 5.5M videos. a product moment then lands inside a video people already want to watch.

what bucked up taught us

bucked up is one of the biggest names in pre-workout and energy supplements. we started where every brand should: a full social audit, then 2 proof-of-concept videos that did 40,000 views. an audit shows which formats waste effort, where the winners already are and what to shoot first. read the case study.

what we film for a supplement brand in one weekend

flavor reactions and “rate this flavor” videos.
gym-floor interviews with your target buyer.
athlete and creator routines.
myth-busting you can stand behind.
packaging and behind-the-scenes moments.
a day in the life of your team.

staying inside the rules

supplement content has to avoid disease and treatment claims and disclose partnerships. we script around what you can say, and you approve every edit before it posts. we are not your lawyer, so your compliance review stays in the loop.

how it works

sign on & onboard. you fill out the onboarding form. we write every script and the full shot plan.
the two-day shoot. one weekend, 90 videos. we fly out with our videographer, or you hire a local one and we run the production.
edit & approve. our editors cut all 90. you approve every edit.
post & go viral. daily posting on tiktok and instagram reels for 90 days, doubling down on what over-performs.

questions people ask

does social media marketing work for supplement brands?

yes, when the content leads with people and entertainment instead of labels. ultraflex gym reached 14,000,000 views with gym-floor interviews, and a full audit plus 2 videos got bucked up 40,000 views.

can you make supplement videos that avoid health claims?

yes. we script around what you can say, and you approve every edit before it posts. your compliance review stays in the loop.

do you use influencers or paid ads?

no. everything we do is organic and built around your own accounts, so you keep the audience.