zero followers. one dare.
12,000,000 views in about 2 months.
in 2025, a client challenged alex to prove the system worked on himself — starting from zero followers. making six figs is what he built in response: first million views’ in-house instagram channel, run as a comedic character built around one repeatable format. read the disclaimer below before you judge the content.
check the numbers yourself.
screenshots from the live accounts. tap a profile to see it for yourself.
@making.six.figsinstagram · 8,635 followers
the client who dared him
in 2025, alex was in atlanta meeting with a client — a senior media executive he was helping grow on social. at the time, alex had zero social following of his own. the client pushed back: “if you’re trying to help people go viral, why don’t you do it yourself?” alex didn’t have a good answer. so he built one: @making.six.figs, starting from zero.
a format built from scratch
making six figs runs on one structure alex built himself, not copied from an existing trend: pov, you make six figs while [someone] makes [something]. a one-line premise on screen, a character the audience loves to disagree with, and a setup built to get comments. no studio, no professional camera, no heavy editing — once the format worked once, it worked every time he ran it.
the results
12,000,000 views in about 2 months, starting from zero followers. the three pinned reels alone sit at 3,900,000, 3,100,000 and 1,300,000 views.
as of september 2026, the account has 8,635 followers across 187 posts.
what it actually proved
making six figs isn’t a brand alex is trying to put his name on — it’s a controlled experiment. it proved that virality is a mechanical skill, not a personality contest: master one repeatable format and you can run it over and over, build a character that has nothing to do with your real values, and still make it spread. that’s the same system first million views runs for clients — minus the character.
want numbers like these?
1,000,000 organic views in 90 days, or your money back. text 315-767-3199 with what you sell and where your socials are at, and we’ll map your first million.
