social media marketing for law, finance & professional services.
trust at scale, in plain english.

professional services are trust businesses buried in jargon. firm announcements read like brochures, and people scroll past. plain-english answers travel. this is the playbook behind a 3.6M-view reel and 1,000,000 views in 30 days.

3.6Mviews on one plain-english how-to reel

1Mviews in 30 days for joe hardy

420Kviews on a reel for a fintech ceo

the receipts

check the numbers yourself.

screenshots from live accounts. tap a profile to see it for yourself.

@jonathanlowytinstagram · 41.4K followers

Joe Hardy reel, how to dismiss a speeding ticket from a traffic camera, 3.6 million views — 3.6M

Joe Hardy reel, 5 signs you are doing better than you think, 1.1 million views — 1.1M

Jonathan Low Instagram reel, 420 thousand views — 420K

Joe Hardy TikTok, buying vs renting, 799,500 views — 799K

why professional-services content stalls

announcements, awards and disclaimer-heavy posts read like brochures. the content that earns trust is the answer to the question a client asks on day one, in words a normal person understands.

what works for professional services

plain-english answers and a human face for the firm. joe hardy’s ticket-dismissal how-to did 3.6M and “5 signs you’re doing better than you think” did 1.1M on instagram. both are specific, helpful and free of jargon. for finance leaders, a reel with a relatable line over one strong visual did 420K for jonathan low, a verified fintech ceo.

what we film for a firm in one weekend

the questions clients ask first.
myths in your field, corrected fast.
what to bring to a first meeting.
the mistakes that cost people the most.
what a form or process really means.
a face for the firm: the partner explaining one idea.

hooks we’d test first

“the question every new client asks.”
“what [form or term] actually means.”
“how to avoid [costly mistake].”
“5 signs you need a [pro].”
“myth vs fact: [topic].”

approval and compliance

regulated fields have advertising rules that vary by state and profession. we write educational content rather than advice, and you approve every edit before anything posts. your compliance review stays in the loop.

how it works

sign on & onboard. you fill out the onboarding form. we write every script and the full shot plan.
the two-day shoot. one weekend, 90 videos. we fly out with our videographer, or you hire a local one and we run the production.
edit & approve. our editors cut all 90. you approve every edit.
post & go viral. daily posting on tiktok and instagram reels for 90 days, doubling down on what over-performs.

questions people ask

can law firms and accountants use short-form video?

yes, when the content is educational, plain-english and approved by you. rules vary by state and field, so your compliance review stays in the loop.

what should a financial advisor post?

the questions clients ask first, myths in your field, what a term really means and the mistakes that cost people the most. educational content earns trust without giving individual advice.

do the videos give legal or financial advice?

no. we write educational content and you approve every edit before it posts.