social media marketing for zoos & attractions.
3,800,000 views in 62 days.

zoo new york, the zoo at thompson park in watertown, new york, reached 3,800,000 views in 62 days on roughly $2,000. here’s how attractions win short-form.

3.8Mviews in 62 days

~$2ktotal invested

632.2Klikes on tiktok

the receipts

check the numbers yourself.

screenshots from live accounts. tap a profile to see it for yourself.

@itszoonewyorktiktok · 7,134 followers · 632.2K likes

Zoo New York TikTok of black bear Tess waking up after winter, 3.8 million views — 3.8M

why attraction content stalls

regional attractions live and die by school breaks and summer weekends, and their audience is mostly people within driving distance. the question is how to reach people beyond the county line without an ad budget. the answer isn’t more posts. it’s posts built to travel.

what works for attractions

characters. animals, staff and regulars with personalities people come back for, captioned like a human moment. black bear tess waking up from a long winter did 3.8M views on her own.

what we film for an attraction in one weekend

animal and exhibit characters and their routines.
keeper and staff q&as.
behind-the-scenes moments visitors never see.
seasonal moments: first snow, spring wake-ups, birthdays.
“things you didn’t know about” facts.
countdowns to events and school breaks.

why reach matters for attractions

a video that travels puts you on the list for road trips and school breaks. we pair the views with a clear profile and link so viewers know exactly how to visit.

how it works

sign on & onboard. you fill out the onboarding form. we write every script and the full shot plan.
the two-day shoot. one weekend, 90 videos. we fly out with our videographer, or you hire a local one and we run the production.
edit & approve. our editors cut all 90. you approve every edit.
post & go viral. daily posting on tiktok and instagram reels for 90 days, doubling down on what over-performs.

questions people ask

can a small zoo or museum go viral?

yes. zoo new york, a regional zoo in watertown, new york, hit 3,800,000 views in 62 days on roughly $2,000. characters and human moments travel far beyond your county.

what should attractions post on tiktok?

characters, behind-the-scenes moments, seasonal events and surprising facts. the best videos feel like a moment someone would send to a friend.

how much does it take to get started?

one onboarding form, account access and a weekend to film. we script everything before the shoot. text 315-767-3199 for a quote.