social media marketing for restaurants & cafes.
videos people finish, share and drive to.

restaurants post plated food to people who already eat there. the videos that travel show people, reactions and moments. this is the on-location playbook behind 14,000,000 views for a gym and 3,800,000 for a zoo, built for kitchens and dining rooms.

14Mviews in 2 weeks for ultraflex gym

3.8Mviews in 62 days for zoo new york

90videos shot in one weekend

the playbook

the formats we’d bring, proven on other accounts.

live results from accounts that use the same on-location, people-first formats. tap a profile to check it yourself.

@ultraflex_gym_saugustiktok · 21.5K followers · 175.9K likes

UltraFlex Gym TikTok, 6.2 million views — 6.2M

UltraFlex Gym TikTok, 5.5 million views — 5.5M

UltraFlex Gym TikTok, 1.3 million views — 1.3M

Zoo New York TikTok of black bear Tess waking up after winter, 3.8 million views — 3.8M

why restaurant content stalls

restaurants post plated dishes, daily specials and holiday hours. that reaches people who already follow you, and food photos are some of the most copied content on the feed. the ceiling is sameness.

a restaurant’s best asset usually isn’t the dish. it’s the people and the moments around it.

what works for restaurants

people first, then food. quick questions to real guests with a one-word caption, the kitchen crew as characters, and the regulars everyone knows. those are the mechanics behind ultraflex gym’s 6.2M and 5.5M videos and zoo new york’s 3.8M character video, moved into a dining room.

what we film for a restaurant in one weekend

guest reactions to a first bite.
“rate this dish from 1 to 10” with your regulars.
the chef and line cooks as characters.
secret menu items and what only regulars order.
a speed-run of a busy night in the kitchen.
drink builds behind the bar.
staff picks and closing-time moments.

hooks we’d test first

“rate this [dish] from 1 to 10.”
“we asked strangers to guess the secret ingredient.”
“the [item] nobody orders but everyone should.”
“pov: you’re the line cook when the tickets won’t stop.”
“ordering everything on the menu.”

these are templates we’d test in the first weeks. see 21 hook formulas with real examples.

from views to reservations

reach beyond your zip code builds the brand, and the diners inside it find you. we set up the profile, pinned videos and link so viewers know your location, hours and how to book.

how it works

sign on & onboard. you fill out the onboarding form. we write every script and the full shot plan.
the two-day shoot. one weekend, 90 videos. we fly out with our videographer, or you hire a local one and we run the production.
edit & approve. our editors cut all 90. you approve every edit.
post & go viral. daily posting on tiktok and instagram reels for 90 days, doubling down on what over-performs.

questions people ask

does social media marketing work for restaurants?

yes, when the videos are about people and moments instead of plated food. the same on-location format took a gym in saugus, massachusetts to 14,000,000 views. text 315-767-3199 for the plan we would run for your restaurant.

what should a restaurant post on tiktok and instagram?

guest reactions, staff personalities, kitchen behind-the-scenes, secret menu items and regulars. skip static food photos and holiday hours, which only reach people who already follow you.

do you have restaurant case studies?

our published case studies are a gym, a zoo, a real estate investor, our own channels and a founder. the formats behind them carry across niches. text 315-767-3199 with your restaurant and we will show you the closest results.