social media marketing for contractors & home services.
teach something, win the job.

contractors post finished jobs and truck wraps to neighbors. that builds local trust but not reach. the videos that travel teach something. this is the useful how-to playbook behind a 3.6M-view reel and 1,000,000 views in 30 days.

3.6Mviews on one how-to reel for joe hardy

1Mviews in 30 days for joe hardy

90videos shot in one weekend

the playbook

the formats we’d bring, proven on other accounts.

live results from accounts that use the same on-location, people-first formats. tap a profile to check it yourself.

Joe Hardy reel, how to dismiss a speeding ticket from a traffic camera, 3.6 million views — 3.6M

Joe Hardy reel, 5 signs you are doing better than you think, 1.1 million views — 1.1M

Joe Hardy TikTok, buying vs renting, 799,500 views — 799K

Joe Hardy TikTok, 5 signs you are doing better than you think, 769,500 views — 769K

why contractor content stalls

finished-job photos and truck wraps look alike, and they reach people who already know you. the jobs may be excellent, but a stranger has no reason to stop.

what works for contractors

useful answers and expensive-mistake warnings. joe hardy’s “how to dismiss a speeding ticket from a traffic camera” did 3.6M because it solved a specific problem in plain english. the homeowner version is how to spot a bad roof quote or what a plumber checks first.

what we film for a contractor in one weekend

a “mistakes homeowners make” series.
“emergency or can it wait?” answers.
how to read a quote.
what an inspector actually looks for.
wrong vs right comparisons, the same mechanic as the “buying vs renting” video that did 799.5K.
job walkthroughs built around one surprising detail.
the crew as characters.

hooks we’d test first

“how to spot a bad [service] quote.”
“5 signs you need a new [system].”
“the mistake that costs homeowners the most.”
“wrong vs right: [job].”
“what your [pro] checks first.”

the “5 signs” format did 1.1M for joe hardy on instagram.

from views to jobs

reach is national but the jobs are local. we set up the profile with your service area, pinned how-to videos and a one-message way to ask for an estimate. local viewers convert while the wider audience builds the brand.

how it works

sign on & onboard. you fill out the onboarding form. we write every script and the full shot plan.
the two-day shoot. one weekend, 90 videos. we fly out with our videographer, or you hire a local one and we run the production.
edit & approve. our editors cut all 90. you approve every edit.
post & go viral. daily posting on tiktok and instagram reels for 90 days, doubling down on what over-performs.

questions people ask

does social media marketing work for contractors?

yes, when the content teaches something instead of only showing finished jobs. a plain-english how-to reel did 3.6M views for joe hardy, a real estate investor.

what should a plumber, roofer or electrician post?

mistakes homeowners make, how to spot a bad quote, what a pro checks first and wrong-vs-right comparisons. those get watched by strangers, not only past customers.

will viewers outside my service area matter?

yes. reach beyond your area builds trust and the brand, and the local slice of that audience becomes the leads. we set up the profile so local viewers know your service area.