a real zoo in upstate new york.
3,900,000 views in 62 days.
zoo new york is the zoo at thompson park in watertown, new york. an actual zoo with actual animals, not the skate brand. here's how it out-performed accounts a hundred times its size.
the client
zoo new york is a regional zoo at thompson park in watertown, new york. like most regional attractions, its audience was mostly people already within driving distance, and its budget was a fraction of what national brands spend on content.
the challenge
regional attractions live and die by school breaks and summer weekends. the marketing question was simple: how does a small zoo reach people beyond the county line without an ad budget?
the answer isn't more posts. it's posts built to travel.
what we did
animals are a cheat code for short-form, but only if the hooks are right. we ran the hook lab on the zoo's strongest characters, built a posting cadence the algorithm couldn't ignore, and doubled down every time a format spiked.
total invested: roughly $2,000. that's the entire campaign, not the monthly spend.
the results
3,900,000 views in 62 days and 3,100 new followers, on roughly $2,000. that's under a dollar per thousand views, all organic reach.
the engagement depth tells the story: as of july 2026, @itszoonewyork holds 630,800 likes across just 85 videos, an average of over 7,400 likes per video.
want numbers like these?
1,000,000 organic views in 90 days, or your money back. book a free 45-minute strategy call and we'll map your first million.
